Xerox and Alamana launch new technology to transform the workplace

Largest launch event in the company’s history will deliver 29 new ConnectKey enabled devices to become connected workplace assistants

Kuwait City, Kuwait, 12th of September, 2017: In its continuous endeavor to deploy smarter document solution strategies, Xerox and Alamana Industries are launching 29 new printers and multifunction devices. The new range will feature simple and secure on-the-go capabilities, cloud connectivity, and access to productivity boosting features and apps. The launch, the largest in the company’s history, will address growing demand in technological advancements across multiple industry verticals, including healthcare, real estate, education, retail and many others.

The new ConnectKey portfolio transforms traditional printing devices into smart, connected workplace assistants that reflect the evolving needs of today’s businesses. Personalized workflows, one-touch access to the cloud and multi-layered security features are the new print, copy and fax.

“We constantly focus on increasing our customers’ productivity, efficiency and innovative approach towards how work is being done. At this historical launch, we are introducing a family of products in a variety of sizes, speeds and capabilities to match the needs of small-and-medium-sized businesses as well as large enterprises,” said Ayman Mattar, General Manager of Alamana Industries.

“The key highlight of this launch is increased connectivity and secure workplace flexibility. As mobile and cloud technologies are crucial to the evolution of IT environments, we strive to stay one step ahead of document technology development because innovation is always our first priority,” adds Ayman Mattar.

“The launch of ConnectKey not only promotes innovation in the workplace but also strengthens Xerox’s positioning in the Middle East region. Kuwait represents growing potential in document technology and, by strengthening our product offerings, we are enabling our key partners and expanding our channel network. Channel partners strive on technologies that empower them to expand their client base and grow their businesses,” said Pui Chi-Li, Head of Marketing for the Middle East and Africa at Xerox.

The new products will be identified as the Xerox VersaLink® and Xerox AltaLink® series. The VersaLink devices are designed for small workgroups and distributed teams and include 19 printers and multifunction printers (MFPs). The AltaLink series includes 10 MFPs designed for larger workgroups or print volume needs. Key attributes include:

Streamlined business processes – Off-the-shelf or created by channel partners, built-in apps from the Xerox App Gallery help organizations create workflows tailored to their specific operations. For example, patient records filing, real estate contract management and retail invoicing can be streamlined into fewer, faster steps using digital workflows enabled right from the device.
Industry-leading intuitive user experience – Benefiting from years of Xerox research in this area, all 29 products share a similar, customizable user interface, which is unique to Xerox workplace solutions and allows the user experience to move with you. The tablet-like touch screen interface can be personalized for different work environments or individual users.
Mobile and cloud ready – Information flows easily from the device to cloud repositories like Dropbox, Office 365 or Google Drive. Mobile workers can print wirelessly from any computing device.
Total security for both the device and your information – ConnectKey technology ensures comprehensive safety for system components and points of vulnerability. It offers protection from unauthorized access to devices; keeps confidential communications and information safe with encryption and image overwrite; audits device access attempts and protects both data and device from malicious intent.

By working with industry leaders in network security, ConnectKey-enabled devices offer added security – ensuring they are monitored and trusted in even the most security-conscious environments. AltaLink MFPs feature an added layer of security through our partnership with McAfee.